DeGraaf Coaching LLC

Helping leaders and teams build clarity, alignment, and purpose that actually works.

I help leaders and small businesses strengthen culture, engagement, and performance by aligning values, strengths, and purpose.

Most teams don’t struggle because they lack talent — they struggle because they lack clarity.

I work with leaders and organizations who want more than surface-level engagement. Together, we clarify what matters most, align people around a shared purpose, and build systems that support sustainable performance.
My work blends research-backed leadership practices with practical tools leaders can actually use.

How Purpose-First Leadership Works

Step 1 — Diagnose

We clarify values, strengths, and misalignment so leaders see what’s really happening beneath performance issues.

Step 2 — Align

Workshops and coaching create shared meaning, role clarity, and a common language for decisions.

Step 3 — Activate

Purpose turns into action: priorities, ownership, and behaviors that actually change how work gets done.

"Joe's coaching process has been an empowering space of exploration and forward movement in my life and leadership. Coaching sessions take me from feeling stuck to feeling motivated. I am amazed every session at the level of impact one hour brings. Joe provides thoughtful and skilled listening that applies what he hears in our conversations to leading my thinking and offering valuable perspective. I couldn’t be more grateful for the way coaching has facilitated growth in my life!"

Makala Patterson

Manager of Young Leader Development
Spring Hill Camps

About the Coach

I’m Joe DeGraaf—an ICF-certified coach and Gallup-certified Strengths coach. I help leaders and teams move from misalignment and burnout to clarity, ownership, and purpose-driven performance using research-backed tools and real-world leadership experience.

Learn more about my approach →

"Joe has presented twice for the leadership cohort I facilitate at Allen County Public Library, and his presentations have been wonderful. He asked questions beforehand so he could tailor the presentation appropriately for us, and as a result his work was directly on target. He is extremely knowledgeable and is a charismatic speaker. I have been thoroughly impressed by him each time he has presented, and I know we will continue to turn to him in the future. I highly recommend Joe’s coaching and services."

Dr. Diana Flory

Employee Experience Coordinator
Allen County Library

Ready to align your team around what matters?

Trusted by Leaders and Organizations

See how these teams improved clarity, ownership, and engagement