Joe DeGraaf - DeGraaf Coaching LLC
  • Home
  • Blog
  • Solutions
    • CliftonStrengths Coaching
  • Joe
  • Publications
    • CliftonStrengths: A New Perspective on a Trusted Tool
    • A Coaching Path Through Disruption
    • A Calling-Centered Approach to Career Exploration
    • Enneagram: Diving Deeper into Awareness Coaching
    • The Cure for Toxic Productivity
    • Undeclared Students and the Career Decision

Lead with Purpose. Discover Alignment. Grow What Matters.

Rediscover why your work matters and guide your team or organization with clarity, confidence, and alignment.

Start Your Coaching Journey
Picture

​When You Lack Alignment, They Burn Out

  • Misaligned values create confusion
  • ​Underused strengths lead to disengagement
  • Passionless work causes apathy
  • No clear purpose means no momentum
This isn’t just about performance - it’s about people. Purpose-first leadership solves the root issue and helps your team thrive, not just survive.

I Help Leaders Build Aligned, Purpose-Driven Teams

I’m Joe DeGraaf, an ICF certified coach and Gallup-Certified Strengths Coach. I coach leaders who want to guide their teams with authenticity and clarity by focusing on four powerful pillars:
  • Values – What guides your team
  • ​Strengths – What powers your team (CliftonStrengths)
  • Passions – What inspires your team
  • Calls to Action – What your team is here to serve

Your purpose as a leader sets the tone for your team. Your purpose as a team determines your 
Strengths Coaching Near Me
Step 1:
Discover what's driving (or blocking) your team's purpose and performance.
Step 2:
Apply the Purpose-First Framework to Your Leadership and team development.
Step 3:
Align, engage, and lead your team with purpose and clarity​
Start Your Coaching Journey

Purpose-First Leadership Coaching

The Purpose-First Leadership Framework

​This is the foundation of how we work together. Every coaching engagement is built around uncovering and activating these four pillars so your team doesn’t just perform… they believe in what they’re building.

​Each of the four pillars - Values, Strengths, Passions, and Calls to Action - shape how a leader makes decisions, sets goals, and cultivates success. Coaching the leader and team through intentional sessions and workshops unlocks each of these pillars for a stronger foundation and continued success.

What Alignment Really Looks Like

  • Shared values that guide decisions
  • ​Teams playing to their strengths
  • ​Renewed excitement and ownership
  • Clear purpose fueling every initiative
  • You, leading with clarity and trust
Alignment coaching for leaders and teams

Trusted by leaders at

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

Don't Lead Another Day Without Purpose

Good leaders are always looking for ways to develop their teams to meet their full individual and group potential. But with so many different personalities and industries, there is no one-size-fits-all approach. With so many options, it's hard to find a coach who can help your team function at their best and continue to grow.

I help leaders understand their own purpose and develop their teams full potential. Let's build a team culture rooted in purpose, values, and strengths. 

Join our coaching program or schedule a call to see how we can partner for your team's success.
Start your Coaching Journey

DeGraaf Coaching is based in the heart of Indiana. I love serving fellow Hoosiers and their teams as they work to make the most of their teams. I offer leadership coaching based in purpose-first principles as well as individual team workshops on Values Discernment, CliftonStrengths Coaching, and Purpose Alignment. I serve organizations and industries throughout the United States in both in-person and virtual formats.  

DeGraaf Coaching LLC
Proudly powered by Weebly
  • Home
  • Blog
  • Solutions
    • CliftonStrengths Coaching
  • Joe
  • Publications
    • CliftonStrengths: A New Perspective on a Trusted Tool
    • A Coaching Path Through Disruption
    • A Calling-Centered Approach to Career Exploration
    • Enneagram: Diving Deeper into Awareness Coaching
    • The Cure for Toxic Productivity
    • Undeclared Students and the Career Decision